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Craftmark Early pilot

EUROPEAN HANDMADE PRODUCT PASSPORTS

European handmade products, backed by evidence.

Craftmark gives Europe's independent furniture, interiors, and craft workshops digital product passports - materials, origin, warranty, and delivery terms a buyer can review before sending a deposit.

Join the pilot See how it works Platform introduction

  • Hosted for European businesses

  • Built for custom and made-to-order work

  • Evidence without bureaucracy

The problem

Evidence is hardest to review before the buyer can touch the work.

Cross-border confidence

Buyers want proof before sending deposits to a workshop in another country.

Evidence is scattered

Invoices, certificates, photos, and care notes live in email threads, folders, and messages.

Custom work changes

Each order has its own dimensions, finish, delivery terms, and aftercare promises.

The solution

A calm evidence layer for the products makers already sell.

Craftmark turns a maker's product templates and custom orders into shareable passports. Each passport can include claim badges, private evidence records, buyer-facing delivery details, aftercare, QR codes, and post-delivery buyer reviews.

  • Templates

    Reusable product offers

    Publish public product pages for made-to-order furniture, built-ins, lighting, textiles, and interior objects.

  • Orders

    Buyer-specific passports

    Create private or link-only records for each custom project, with agreed specs and milestones.

  • Claims

    Evidence-backed statements

    Attach supporting documents to claims about origin, materials, sustainability, repairability, and warranty.

  • Reviews

    Post-delivery buyer feedback

    Invite reviews after delivery, moderate them, and show only approved feedback publicly.

How it works

From workshop knowledge to a buyer-ready passport.

  1. 01

    Create the offer

    Add materials, finishes, lead time, production country, repair notes, and care instructions.

  2. 02

    Attach evidence

    Upload private evidence for claims. Confidential files are never public downloads.

  3. 03

    Share the passport

    Publish a public product page or send a link-only order page to a buyer.

  4. 04

    Update after delivery

    Generate QR codes, record milestones, and invite a post-delivery buyer review.

Maker workspace

For Makers: present proof before the deposit.

Give buyers a polished record that explains the offer, the evidence level, the aftercare promise, and the order details that should stay private.

  • Product offers: reusable templates for recurring made-to-order work.
  • Privacy controls: buyer details and supplier files stay off public pages.
  • Evidence levels: clear badges for self-declared, document-provided, platform-reviewed, and independent third-party certified claims.
  • Delivery QR codes: product and order passports buyers can keep after delivery.
Buyer confidence

For Buyers: inspect custom work with confidence.

Review the maker, materials, delivery terms, warranty, evidence level, and production progress before committing to a custom purchase.

  • Readable passports: product and order records without workshop jargon.
  • Buyer-facing proof: public summaries show evidence context without exposing supplier files.
  • Production milestones: clear updates for custom order progress and delivery.
  • Buyer feedback: approved reviews from delivered orders add post-purchase context.

Custom order passports

Made-to-order needs a record that follows the order.

A custom order passport starts from a product template, then captures the buyer-specific agreement: dimensions, selected materials, finish, delivery country, warranty terms, care instructions, repair instructions, private notes, and production milestones.

CM-2026-0012

Custom oak dining table for Casa Ionescu

Delivered
Dimensions
220 x 96 x 74 cm
Finish
Natural hardwax oil
Delivery
Bucharest, Romania
  1. 01

    Design confirmed

  2. 02

    Material sourced

  3. 03

    Quality check

  4. 04

    QR ready

Evidence-backed claims

Confidence improves when every claim has a clear level.

Craftmark does not turn marketing language into a certificate. It helps makers show the difference between self-declared claims, uploaded documents, platform review, and independent third-party evidence.

Self-declared

Maker statement

Useful for workshop practices, care guidance, and repairability details.

Documents provided

Evidence uploaded

Invoices, certificates, photos, and delivery files can support the public summary.

Platform reviewed

Manual review

An admin can review the claim package and record a public note.

Independent third-party certified

External proof

A claim can reference an independent third-party certificate without Craftmark becoming the certifier.

European circular economy alignment

Records that make care, repair, and responsible buying easier.

Independent makers already know how their products are made and maintained. Craftmark helps turn that knowledge into durable product information that buyers can keep.

  • Care instructions

    Help buyers maintain natural finishes, fabrics, surfaces, and hardware correctly.

  • Repairability notes

    Show which parts can be refinished, replaced, tightened, or serviced.

  • Warranty clarity

    Make workmanship coverage, exclusions, and buyer responsibilities easier to understand.

  • Material transparency

    Connect material batches, origin statements, and supplier evidence to finished work.

Pilot signup

Join the first group of European makers shaping Craftmark.

The pilot is for small workshops and design studios that sell custom or small-batch interiors and want a better way to prove what stands behind their work.

Join founding pilot Existing pilot login

FAQ

Questions makers and buyers ask first.

Is Craftmark a certification body?

No. Craftmark helps makers organize and display evidence-backed claims. The public badge level explains whether a claim is self-declared, document-provided, platform-reviewed, or independently third-party certified.

Can makers keep supplier documents private?

Yes. Evidence documents can remain confidential. Public pages show buyer-facing summaries and evidence levels, not private downloads.

Does this work for one-off custom orders?

Yes. Makers can start from a reusable product template, then create a custom order passport with the exact buyer agreement, milestones, delivery terms, and aftercare.

What can buyers see?

Buyers can see public product pages or link-only order pages. Buyer email, private notes, and confidential evidence are not shown publicly.