Evidence methodology
Verification methodology
Craftmark shows how information is supported so buyers can understand the source, review status, and limits of each public claim.
Pilot methodology statement
Craftmark evidence levels describe the source and review status of information. They are not a guarantee of product quality, delivery, solvency or transaction outcome.
Policy version: draft
Public labels
Evidence levels shown on Craftmark
self_declared
Self declared
- Source
- The maker supplied the information directly.
- Review status
- Craftmark has not reviewed a supporting document for this claim.
- Limitations
- Use this as maker-provided context and check whether stronger evidence is available.
document_provided
Document provided
- Source
- A supporting document was uploaded privately.
- Review status
- Craftmark records the document metadata but does not publish the file.
- Limitations
- The public page can summarize the document type and metadata, not the full private document.
platform_reviewed
Platform reviewed
- Source
- Craftmark reviewed the claim against an internal checklist.
- Review status
- A reviewer, review date, status, and limitation note are recorded.
- Limitations
- The review describes available evidence; it is not a promise about product quality or delivery.
independent_third_party_certified
Independent third-party certified
- Source
- An independent certificate or public register reference supports the claim.
- Review status
- Craftmark records the certifier, reference, review date, and relevant expiry when available.
- Limitations
- Public readers should check the scope, expiry, and certifier limits before relying on the claim.
What public pages must show
- The exact evidence level behind a public claim.
- The date last reviewed, when a review exists.
- Any relevant expiration or next-review date.
- Whether the information came from the maker, a document, Craftmark review, or an independent third party.
- A plain-language limitation note.
What public pages must not show
- Private evidence documents or storage links.
- Personal identity documents.
- Internal reviewer notes.
- Raw risk scores.
- Unsupported origin, sustainability, ethical, or compliance claims.