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Craftmark Early pilot

Platform introduction

Craftmark: a European disclosure platform for custom makers and buyers.

Craftmark is the missing disclosure layer between custom workshops and buyers: it turns scattered proof into product passports, buyer handover records, and funder-readable impact data on European-hosted infrastructure.

Review the deck Explore public makers
  • Product passports Reusable public records for custom offers, claims, materials, care, and repair.
  • Order handover Buyer-specific records for agreed specs, milestones, delivery context, and aftercare.
  • Impact reporting Aggregate exports for adoption, evidence activity, materials, and cross-border reach.

01

Why the platform exists

Custom furniture and interior work depends on clear context before the buyer can touch the product. Deposits, specifications, materials, evidence, delivery terms, and aftercare all need context before the finished object exists.

Platform role Honest disclosure infrastructure for the moment when buyers need confidence and makers need to be understood.
  • Not another listing marketplace The core record is the passport: specs, claims, evidence metadata, reviews, and handover context.
  • Not a payment intermediary The POC avoids payments and escrow so the pilot can focus on disclosure, privacy, and measurable adoption.
  • Not a certification body Craftmark labels the evidence level clearly instead of turning every claim into a platform promise.

02

The market failure is practical

Custom work is high-value and cross-border, but the disclosure infrastructure is missing at the exact moment buyers and makers need it: before production starts.

01

Context before delivery

Buyers are asked to commit before visiting the workshop or seeing the finished piece.

02

Evidence requests without capacity

Small teams need material, origin, warranty, and repair records but cannot maintain enterprise systems.

03

No reusable infrastructure

Generic marketplaces sell listings; Craftmark captures the evidence trail of a custom order.

03

Benefits for makers

Makers get a reusable disclosure workspace for product offers, custom orders, evidence, QR handovers, buyer reviews, and exportable reporting without heavy reporting software.

  1. 01 Reusable product passports

    One source for materials, finish options, lead time, care, repair notes, and public claims.

  2. 02 Custom order records

    Buyer-specific records for agreed specs, milestones, deposit context, warranty, and delivery.

  3. 03 Evidence organization

    Private documents, public metadata, and claim levels stay connected to the work they support.

  4. 04 Public credibility

    QR handovers, public profiles, buyer reviews, and impact exports help makers explain their value.

04

Benefits for buyers

Buyers get a clearer way to inspect custom work before committing: who is making it, what is being promised, what evidence exists, and what still needs judgement.

Context

Know the maker

Public profiles show workshop context, claim levels, reviews, and relevant company checks.

Evidence

Inspect the basis

Buyer-facing pages show summaries and metadata without exposing private document downloads.

Disclosure

Understand the limits

The platform distinguishes self-declared, document-provided, platform-reviewed, and independent third-party certified claims.

Aftercare

Keep the record

QR-ready passports preserve care, repair, warranty, materials, and delivery context after handover.

05

Transparency without overclaiming

Craftmark is built around measured disclosure. It helps people see what is stated, what is documented, what was reviewed, and what remains outside the platform's role.

Claim levels

Self-declared, document-provided, platform-reviewed, and independent third-party certified claims are labelled separately.

Evidence boundaries

Private files stay private, while public views show metadata, hashes, summaries, and review status.

Risk disclosure

Manual checks and status changes are framed as warnings and context, not promises.

Impact reporting

Aggregate exports show workshops onboarded, passports published, claims reviewed, QR use, and material records.

  1. 01 Maker statement

    The maker states what is true about origin, materials, care, repair, warranty, or delivery.

  2. 02 Private evidence

    Documents stay role-gated; public pages show summaries, hashes, metadata, and claim level.

  3. 03 Platform review

    Admin checks and status changes are audit logged when the platform has reviewed a claim.

  4. 04 Public record

    Buyers see the level of support behind a claim without private files or buyer identities leaking.

  5. 05 Funding report

    Programmes can inspect aggregate adoption and evidence activity without personal buyer data.

06

European hosting and governance

The platform keeps sensitive buyer and evidence data out of public pages, uses European hosting assumptions, and keeps the pilot deliberately narrow: disclosure and records, not payments.

  • European hosting and EU-focused localisation.
  • No full IBAN storage: country and last four characters only.
  • Buyer email addresses never appear on public pages.
  • Evidence downloads are role-gated; public views show metadata only.
  • Check creation and status transitions write audit records.
  • POC scope excludes payments, escrow, and paid external APIs.

07

Working app, not a slide concept

The pilot already renders public discovery, product passports, maker operations, and buyer handover records. Funding scales what is working into a broader, measurable programme.

Screenshot of a Craftmark public product passport page with product details, maker context, passport completeness, and evidence badges.
Public product passport

Claims, specs, and buyer account prompts

Public pages show the offer, maker, passport completeness, claim levels, and what buyers can inspect after login.

Screenshot of the Craftmark maker dashboard with navigation, product templates, custom orders, claims, published pages, evidence hub, and funding metrics.
Maker workspace

Operational tools for small workshops

Makers manage product templates, order passports, claims, materials, analytics, funding readiness, and public profile quality in one place.

Screenshot of the Craftmark Europe maker map with filters, map view, and public maker result cards.
European discovery

Map-based maker visibility

Buyers and programmes can discover public maker profiles by geography, craft category, and evidence level.

Screenshot of a Craftmark order passport page for a custom oak dining table with order details, milestones, and review context.
Order passport

Buyer-specific handover record

Order pages carry agreed specifications, milestones, care, warranty, review context, and post-delivery history.

08

Pilot outputs funders can inspect

Public support would turn the working product into a measurable pilot with clear deliverables across makers, buyers, transparency, and circular product information.

  1. Phase 1

    Select maker cohort

    Onboard a cross-border group of furniture and interior-product workshops.

  2. Phase 2

    Publish evidence records

    Publish product templates, order passports, evidence-backed claims, material records, and QR handovers.

  3. Phase 3

    Test buyer understanding

    Collect post-delivery buyer reviews and refine buyer-facing disclosure formats.

  4. Phase 4

    Report impact

    Report aggregate adoption, evidence activity, material records, and cross-border usage.

09

Why public support matters

The platform can be more than a commercial listing site: funding helps make it shared disclosure infrastructure for small workshops that cannot buy heavy reporting systems.

SME digitalisation with a narrow use case

The platform gives micro-workshops tools for records they already need: product data, evidence summaries, reviews, and handover.

Circular product information

Care, repairability, warranty, materials, and origin travel with the product instead of disappearing after delivery.

Cross-border buyer confidence

Shared disclosure formats help buyers compare context across countries, languages, and workshop sizes.

Measurable public outputs

A funded pilot can report maker onboarding, passport publication, evidence activity, QR usage, materials coverage, and buyer understanding.

Support ask

Support a European-hosted platform introduction pilot where makers gain better disclosure tools, buyers get clearer evidence, and public programmes receive measurable adoption data.

Contact Craftmark